RESEARCH4 LIVE SNAPSHOT
| UPDATED MARCH 2019 |
The latest information on all of the residential Greenfield markets that we cover.
Selected market updates are constantly being added to the Research4 website. Additionally, connect to Colin Keane via LinkedIn for further market updates.
SOME COFFEE TABLE THOUGHTS
GEELONG LAND MARKET
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LARGE PROJECTS DRIVING AFFORDABILITY
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Established Housing Market & Fair Value
This section will assess the “fair value” for new land. In addition to providing the base metrics around pricing such as price point and price change, this section will evaluate if new land prices are “fair”.
What is “fair value”?
Land values are influenced by the price points for established houses. New land prices are generally subject to the wider housing markets price points. “Fair value” is when land is priced in line with the long running relationship of land to house price.
There will be a number of reasons why new land price points are either under or over “fair value”, such as;
- A general unawareness of the changing market conditions
- A lack of competition between land estates and or
- Changes to the level of underlying demand for new land
Being aware of any change in the relationship between land and house prices early will provide opportunity to re-set product pricing and to mitigate market risk.
MORE ABOUT US AND WHAT WE DO
Colin Keane is the Director of Research4. Colin has been involved with developing residential property research since 1999. He has undertaken major engagements for both Private and Public sector clients. Colin’s focus has been to better understand the performance of the nation’s major residential Greenfield markets. Contact Colin at firstname.lastname@example.org mobile | 0418 342 988
Research4’s Proprietary Data (IP)
Research4 specialises in better understanding the performance and profile of the nation’s residential Greenfield markets.
In order to better understand this segment of the property market, Research4 undertake bespoke and regular surveys of all residential land projects located within nominated growth corridors around Australia.
Research4’s core business is the development of proprietary Greenfield market data.
Research4 only uses data which is sourced from its own market research programs. There is no third party data employed.
Data and market insight from these surveys is then used to underpin various private and public Greenfield research platforms.
Research4 data and market insight is used to help inform policy, industry and customers when it comes to planning, delivering and or buying new land product.
Research4 data and insight is used by the UDIA for the production of their national State of the Land report. Research4 data and insight is used by State government planning departments in order to assist with understanding the performance and direction of local major Greenfield markets. Research4 data and insight is used by individual land developers and businesses, with a connection with the Australian residential land market. Accessing Research4 data and insight begins with making contact with Research4.
Research4’s Core Database
The development of a nationwide research program that collects on regular basis, market evidence pertaining to the activity of over 1,000 land estates, is the cornerstone of Research4. Research4’s core database contains the individual details of over 500,000 building lots offered to the market by developers. The R4 Core Database is growing by 50,000 lots per year. Each building lot is tagged, profiled and monitored through to final sale or allocation. The data is derived from undertaking ongoing fieldwork, land estate tracking programs and complete land use surveys. It involves multiple resources and a wide range of research techniques.
In addition to the details of individual building lots, each land estate is profiled based on a set Research4 criterion. The way a land estate is developed, key components that are used and the timing and quality of the development are all tracked. The R4 Core Database includes data which monitors the response rate of sale offices and their teams. R4 Core Database contains data and information that allows users of Research4’s data to investigate and better understand the new land market in a new and exciting way.
R4 Core Database – Applications and Metrics
R4 Core allows customers to better understand the following;
- Volume of activity across a product type, project, market, Developer and region. The number of lots sold or allocated by lot size, lot frontage, price point, Developer, land estate type and location.
- The distribution of new land product. Sizing by gross land area per building block. The performance and distribution of lots of a particular frontage and depth.
- The distribution of price points across a product range. Percentage of new land sold within set price ranges.
- The level of stock and changes to stock levels by product type, land estate, Developer and market.
- The age of stock; how long has it been advertised for and price movement surrounding the age of stock.
- The number of new lots that are being returned to the Land Estate each month. Cancellation rates provide clear insight as to the level of confidence in the market place.
- Production levels. The volume of new land being released each quarter by land estates. The suitability of new releases i.e. by price, type and volume.
- Industry capacity levels. How many lots can a market produce? Is the market under production pressure or does it have excess capacity? Production metrics provide insight as to the future direction of market pricing and affordability.
- Lot sizing and trends. Changes to the median lot size.
- Dollar per SQM rates.
- Settlement time lines associated with land sales. How long do customers have to wait before they can commence building on their new land?
- Supply remaining in active land estates. Critical information that is used to understand the supply side for a market, Developer and or land estate. When to enter the market, when to adjust pricing and how best to advertise.
- Project type performance metrics. The performance of different types of land estates. Land estates come in all different sizes and type. R4 Core Database provides the user with opportunity to create performance benchmarks for different types and to segment the industry based on maturity, scale and inclusions.
- Project competition and performance data. A key output from the R4 Core Database is market insight pertaining to the level of competition between projects and markets. This insight can be effectively used to better position planned and or active projects. Project marketing and advertising strategies perform better when powered by Research4.
- Developer portfolio analysis. Aggregating performance data that relates to a Developer allows the user to understand strengths and weaknesses associated with any land portfolio.
Who Uses Research4’s Core Database?
The new land market represents close to 50% of a markets new housing supply.The role Greenfield plays in responding to housing demand is only strengthening. The nature and profile of the Greenfield Development industry is changing rapidly, product types are changing, pricing is always on the move and the marketing and promotion of land estates is and remains very competitive.
Some of the industries that employ Research4 Core Data;
- New land development industry
- Civil contracting
- Building industry
- Finance and Banking sector
- Government planning
- Building Materials and Supplies
- Local Government Sector
- Retail Sector
- Education Sector
- Infrastructure planning
The Residential Greenfield Markets We Cover
Research4’s Core Database is based on long running surveys covering the State’s major residential Greenfield markets. There are a number of smaller markets also included within the research programs.
- Sydney and supporting regions
- South East Queensland
- Far North Queensland
HOW CAN RESEARCH4 HELP YOUR BUSINESS?
Research4 takes pride in helping businesses better understand the residential Greenfield market.
Our objective is to use our proprietary data and market insights to help expand your commercial narrative.
Customers of Research4 access our data and insights in a number of ways.
There are a number of different reports, catering for different budgets. Contact Research4 for report examples and pricing.
Customers can decide to purchase standard or customised R4 Core Database Cubes. These are often used to power internal business models and or reports. They come in the form of Excel spread sheets, either as raw data or processed data.
Online portals which provide customers with timely and accessible market data [delivering January 2017].
Customers looking for a tailored report responding to set criteria can commission Research4.
Executive and Team presentations. Customers wanting Research4 to update sales and marketing teams or to provide leadership groups with the latest market trends and insights.